Relationship between Perspectives of Internet and Designing Communication on Context of Globalization
نویسندگان
چکیده
This study examines (1) Relationship between Perspectives of Internet and Designing Communication on Context of Globalization; and (2) the mediating role of exposure to political perspectives (i.e., exposure to like-minded and cross-cutting viewpoints) in the relationship between social media use and online political participation. The results show that both blog and SNS use are positively related to online political participation. Most interestingly, exposure to like-minded perspectives mediates the relationship between individuals’ blog use and online political participation while exposure to crosscutting perspectives mediates the relationship between SNS use and participation.
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